White Christmas Street Fair 2022

EVENT DESCRIPTION

Swire Properties’ White Christmas Street Fair returns this year and will be more amazing than ever, with our popular signature community event celebrating Christmas and the Company’s 50th Anniversary!

Inspired by Swire Properties’ Placemaking work over the past 50 years, the theme of our year-end fete’s is “Bloom & Beyond”, and we’re going to transform Tong Chong Street into an unforgettable festive garden from 1 to 4 December.

One of the key cannot-miss attractions will be the 5,000 of upcycled poinsettias – the classic and magnificent red Christmas plant – that will fill the Street Fair and are made using used materials collected from our sister companies, Cathay Pacific and Swire Hotels. Visitors will be surrounded by a sea of “Re-poinsettias”, for a garden experience Hong Kong has never seen before.

Of course, there will be life-sized attractions aplenty this year including: “Infinity Blossom”, “Blooming World” and the “Christmas Pavilion” offering visitors and their loved ones heart-warming moments and delightful Christmas fun.

Don’t forget about the endless festive shopping featuring a hand-picked selection of Santa-approved vendors; oodles of mouth-watering food and beverages; nifty handicraft workshops; and charming live entertainment.

The White Christmas Street Fair will once again support and raises funds for Operation Santa Claus. The event this year is completely designed and organised by eight outstanding local university students, who were carefully selected to be part of the Swire Properties Placemaking Academy.

ABOUT THE ARTIST / ORGANISER

Launched in 2019, the Swire Properties Placemaking Academy (SPPA) is part of Swire Properties’ ongoing commitment to nurturing Hong Kong’s youth. Each year, participants are shortlisted through an open competition for all Hong Kong university students, who take part in a six-month apprenticeship to ideate and organise the White Christmas Street Fair in December – the Company’s annual celebration for the community.

During the six-month apprenticeship, SPPA transfers skills and knowledge to participants about Swire Properties’ long-term goals in the areas of Placemaking, Innovation and Sustainable Development through ideation, mentoring and on-the-job training given by Swire Properties’ top management and the SPPA’s star lecturers. To retain talent, the Company aims to offer outstanding alumni from the academy work opportunities within the greater Swire Properties community.