METAVISION

EVENT DESCRIPTION

Continuing in its long-term mission to create an inclusive ecosystem of art and culture that incubates emerging and established talent for diverse audiences, K11 MUSEA’s large-scale showcase of NFT art arrives at the cultural-retail landmark from 29 April – 19 June 2022, paired with an extended programme of educational tours, workshops, talks and performances for all ages to discover the fast-growing sector of NFT art.

K11 MUSEA has been a pioneer in introducing immersive experiences of art and culture to the public since 2019. Last year, K11 MUSEA collaborated with Sotheby’s and internationally acclaimed Japanese artist Hajime Sorayama in showcasing an array of hybrid NFT and physical sculpture collectibles to be the leading voice in the NFT art collecting community.

‘METAVISION’ by K11 MUSEA aims to democratise and demystify NFT art in all its facets, and opens up the possibilities of the next iteration of the internet — the Metaverse — to all.

Bridging the worlds of the online and offline by showcasing through digital screens, it’s the first time that the Hong Kong general public can have direct access to see such a high-valued roster of over 200 artworks up close. Beginners to NFT art can more readily immerse in the burgeoning culture of blockchain-backed art collecting — through appreciating and purchasing truly one-of-a- kind artworks that have taken the world by storm.

EDUCATIONAL ACTIVATIONS & EXPERIENCES
Through this broad curation of NFT artists, K11 aims to educate the masses on the new kind of collecting that has emerged thanks to blockchain technology, while also opening up the playing field to allow all — from young children to adults — the opportunity to become NFT artists.

There will be a host of online workshops by K11 Kulture Academy that will teach the public how to mint their own NFTs, access the Sandbox metaverse, and more; while museum-level tours continue to share the fascinating stories behind each NFT project displayed, with each tour ending with a tutorial for anyone to open their own crypto wallet. Online guides on the ‘K11 HK’ app will also be available for visitors to continue the journey of discovery and imagination beyond K11 MUSEA.

Throughout four weekends from 7–28 May, visitors to K11 MUSEA will also be able to experience ‘Meta Odyssey’, an immersive multi-sensory pop-up experience featuring a rhapsody of AR and live lighting effects paired with music.

At the same time, artist talks have been planned for Arthus Ng, Felix Ip, and The French Girl in due course. Other high profile talks with digital currency experts, NFT art collectors and art administrators are also in the works across K11 MUSEA’s social media, Apple Podcast and Spotify platforms.

ABOUT THE ARTIST / ORGANISER

K11 Group was founded by New World Development CEO Adrian Cheng in 2008 with a social mission to incubate creative talent and promote cultural dialogue. In creating K11 MUSEA — K11 Group’s most ambitious project to date — Cheng’s vision is to reinvigorate Hong Kong’s waterfront with 100 Creative Powers and make K11 MUSEA the Silicon Valley of Culture that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation.