Art of Commercials 2022

EVENT DESCRIPTION

Hong Kong Arts Centre’s moving image programme, Art of Commercials, is in its 28th edition! You can enjoy the best award-winning commercials from all over the world! We are excited to debut selected works from the HaHaHa Osaka Creativity Awards, which will be a joyous refreshment to the otherwise sweltering summer! We will also present selected works from the Cannes Lions International Festival of Creativity, Spikes Asia, The AICP Show, the British Arrows Awards, the Seoul Creative Festival by TVCF, and the Kam Fan Awards Hong Kong.

The pandemic has left many in dire straits – with loved ones lost, jobs lost, and aspirations lost. Deadly natural disasters are brought upon different parts of the globe by climate change. This year’s selection of commercials overflows with wit and sensibility – they remind us to cherish the ones who stay, the good times, and Mother Nature. Long live creativity! Keep the good vibes alive!

The programme will play host to a series of talks, which will feature experts in the world of advertising. Through these talks, we hope advertising professionals and the general audience will gain an understanding of how the art of commercials can foster creativity and discover its place in pop culture.